On Amazon, correctly and reasonably setting keywords can help products get a better position in search rankings and attract more attention from potential buyers. However, to do this, you need to master some key skills. Next, we will explore some important tips for setting keywords on Amazon.
1. Keyword research
Before setting keywords, you first need to conduct sufficient keyword research. This includes understanding the characteristics of the product, the target audience, and the market competition to determine the most relevant and potential search volume keywords. You can use the tools provided by Amazon, such as Amazon search suggestions, Amazon reports, and search ads to obtain keyword information.
2. Long-tail keywords
In addition to the common main keywords, you should also pay attention to the use of long-tail keywords. Long-tail keywords refer to relatively long and more detailed keyword combinations that can more accurately describe the characteristics and advantages of the product. Due to the relatively low competition, the use of long-tail keywords can increase the exposure and accuracy of the product.
3. Keyword layout
When setting keywords, they need to be reasonably laid out in the product title, subtitle, keyword field, and product description. The title is the most important position and should contain the most relevant and important keywords and follow the length specified by Amazon. The subtitle and keyword fields can be used to supplement more keywords and improve the search ranking of the product.
4. Avoid Stuffing
Although keywords are very important for product exposure, they should not be overused or stuffed. Amazon has certain requirements to limit the number of keywords, and overuse of keywords may be considered a violation of Amazon’s policies. Therefore, attention should be paid to the quality and relevance of keywords rather than simply pursuing quantity.
5. Regular Optimization
Keyword setting is not a one-time completion, but a continuous optimization process. Sales data and competition may change over time, so keywords need to be adjusted and updated according to actual conditions. By observing indicators such as sales performance and search ranking, timely optimization can achieve better results.
In summary, correctly setting keywords is one of the keys to improving product exposure and search ranking on Amazon. Mastering keyword research, the use of long-tail keywords, keyword layout skills, avoiding keyword stacking, and regularly optimizing keywords will help your products stand out and achieve better sales performance in the fierce competition.