Amazon’s product selection has always been a headache for everyone. Today, the editor would like to introduce some of the selection experience and principles of foreign sellers to help sellers quickly master Amazon’s product selection methods.
First, let’s introduce some principles for selecting products and teach sellers how to find products suitable for selling on Amazon:
Here’s how to find good products to sell on Amazon:
1-Look for high-demand products.
For a long time, sellers have been looking for products to sell on Amazon. These products sell at least 10 pieces a day or 300 pieces a month. Generally speaking, the number of Amazon’s best-selling products of this type is between 10,000 and 15,000, although each category is different.
The reason for selling at least 300 products per month is that the minimum order quantity (MOQ) of most orders placed to manufacturers through Alibaba is 500-1000 pieces. Therefore, if 300 or more products are sold, there will be 2-3 months of inventory and there will be no backlog.
2-Look for products with low competitiveness.
If demand is high and supply is low, then profits are high, so the fewer people selling the product that sellers are interested in, the better. The best way to assess this is to use product reviews.
So the lower the average number of product reviews, the more likely you are to be ahead of current competitors when you launch your product.
3 – Look for products with high profit margins.
Selling on Amazon, keeping your profit margins stable is what every seller wants. Profit margin is the actual income after deducting fees, advertising costs, and the actual cost of the product.
4 – Buy products that sell for between $20 and $50.
In addition to finding profitable products on Amazon, a site with high demand and high competition, sellers must sell their products for at least $20 and usually no more than $50. The reason is because, after fees and product costs, there is not much PPC advertising or profit.
Another core principle of Amazon Selection is the $10 Rule
10 x 10 x 1 Rule
Remember, an easy way to make high-quality products on Amazon is to find products using the 10 x 10 x 1 rule. Basically, the 10 x 10 x 1 rule states that one should look for 10 products per day that make a net profit of $10 on each product.
In addition to products that are in high demand, have low competition, have stable profit margins, and are priced between $25 and $50, the following points are recommended:
Look for products with poor seasonality. This means avoiding summer or winter items and holiday-specific items.
Make sure the seller’s product does not have any legal issues, such as required certifications or patents.
Find ways to improve or create product variations. This could be a new color that was not available before, or a necessary accessory.
Choose products that are lightweight and easy to ship. It helps keep shipping and FBA costs down.