The current market situation is very good, the country has strongly supported it, and both the policy and the market conditions are very good, but why are many foreign trade companies still not able to do what they want? Faced with a strong market background and the promotion of national policies, there are still a large number of foreign trade companies wailing and claiming that the companies can’t survive. Why is this?
After a period of observation, it is found that many foreign trade companies in China are still too traditional.
First of all, in terms of developing customers
The way these traditional foreign trade companies develop customers is outdated. They still rely on peer introductions, door-to-door visits, and exhibitions to exchange information. These methods can only be said to be helpful in developing customers, but the efficiency is particularly low, and the time and energy spent are often not proportional to the results. The efficiency of developing customers is low, and the source of customers is unstable, so naturally the company is struggling.
Secondly, in terms of business model
These enterprises cannot keep up with the pace of the times in terms of business model. They cannot obtain accurate and timely information about international market conditions, have low team efficiency, and have unclear division of labor. They have long delivery time, large quantity, large amount, and slow payment. With such a business model, enterprises with insufficient scale may go bankrupt due to a certain inventory backlog or failure to receive payment in time. In the era of Internet+, buyers have gradually transformed their needs into a cross-border e-commerce model with multiple, small, and frequent transactions. Overly traditional business models cannot keep up with the pace of the times and naturally face the cruel situation of being eliminated.
So, how should this situation be solved?
The first step is to solve the problem of customer sources
Use big data to easily obtain massive buyer resources. With Shanghai Weina’s 12 years of customs data experience, Phoenix King Kong Network has created a “foreign buyer data query system”. Foreign trade companies can use this system to find buyer resources from all over the world, including data from the four major regions of the world, a total of 19 countries, especially popular countries such as the United States, India, Russia, and South America. Through this data system, not only can a large number of buyer resources be obtained, but the accuracy of customers is also particularly high. It can also specifically analyze the purchasing needs of a certain buyer, greatly improving the success rate of developing customers. However, in the editor’s opinion, the most attractive point is that it can investigate peers and tap peer customers.
The second step is to improve the traditional business model
Since the previous business model does not conform to the current era, then change it to a model that is suitable for the survival of current enterprises and the needs of current customers. Then which model is accepted by all buyers? – Cross-border e-commerce.
Transforming into cross-border e-commerce is undoubtedly a life-saving straw for traditional foreign trade companies. However, this is both an opportunity and a challenge. After all, the new business model needs to subvert the previous marketing methods, whether in terms of team, technology, or channels. There are qualitative changes.