As one of the world’s largest cross-border e-commerce platforms, AliExpress has attracted many sellers to enter and open stores. However, for novice sellers or veterans who want to improve the competitiveness of their stores, how to analyze the store type and formulate corresponding business strategies has become a key issue. This article will explore several methods for analyzing the types of AliExpress stores and provide corresponding business suggestions to help sellers better plan and manage their stores.
1. Analyze store types through sales data
First, sellers can analyze the type of their own stores through the rich sales data and statistical functions provided by AliExpress. By observing data indicators such as sales, number of orders, and number of visitors, you can have a preliminary understanding of the characteristics and advantages of the store. The specific analysis methods are as follows:
Sales analysis: If the store’s sales mainly come from a certain category or product, the store can be positioned as a professional store for that category or product.
Order quantity analysis: If the store has a high number of orders but a low average order value, the store can be positioned as a retail store that focuses on single product sales.
2. Analyze store types through product quality and supply chain
Secondly, sellers can analyze the type of store through cooperation with suppliers. Choosing different suppliers to cooperate will directly affect the product quality and positioning of the store. The specific analysis methods are as follows:
Supplier selection: If you choose a well-known brand or a supplier with a good reputation, you can position it as a high-quality store; if you choose a supplier with a lower price but average quality, you can position it as a low-price store.
Establish a stable cooperative relationship: Establish a long-term and stable cooperative relationship with suppliers to ensure a stable supply of goods and preferential prices, and improve the competitiveness of the store.
Third, analyze the type of store through market positioning and promotion strategy
Finally, sellers can determine the type of store through the market positioning and promotion strategy of the store. According to the target customer group and the situation of competitors, formulate corresponding business strategies. The specific analysis methods are as follows:
Market positioning: Determine the positioning of the store according to the target market, such as an international store or a localized store.
Promotion strategy: Formulate corresponding promotion strategies according to market positioning, including multi-language and multi-currency promotion, etc.
Through the comprehensive analysis of the above methods, sellers can have a clearer understanding of the type of their own store and formulate corresponding business strategies. At the same time, constantly adjust the store positioning and business strategies according to market changes and the situation of competitors to maintain competitiveness and sustainable development.