Cross-border sellers may not know much about some tips on Amazon’s cross-border e-commerce account layout, because these can indeed change the development direction of some e-commerce platforms, which can also make cross-border e-commerce platforms more colorful and have more possibilities.
1. Choose a vertical market or international brand path.
If you want to take a vertical route, you must first find a good product line. The emphasis here is on product lines, not a single product, but a product series that must be a series of the same type. Don’t have a backpack today, a water cup tomorrow, and a mobile phone case the day after tomorrow;
If you want to build an international brand, you must complete the brand filing after registering an account, corresponding to the national registered trademark, and submit a brand filing application to Amazon after obtaining the R mark certificate. This takes about a year.
2. Self-delivery, FBA or overseas warehouse.
Self-production and self-sales have low costs and low risks, but the after-sales effect is slow and there are many problems;
The quality of FBA products must be strictly controlled, and the first-leg logistics is also a difficult point that is prone to errors. Advantages: fast and worry-free traffic orders, Disadvantages: high threshold, need to purchase a batch of goods, and bear the air freight costs by yourself;
Foreign warehouses can realize local delivery, FBA fast allocation, etc., to solve the problem of FBA out of stock.
3. Finely create products or test products.
In order to increase the chance of success, Amazon’s operations are increasingly inclined to operate more detailed SKUs. We all know that Amazon attaches great importance to customer orientation. Even when searching for the same product, Amazon cannot show everything. What can be shown at the first time is traffic orientation.
Amazon flywheel theory-high-quality products and services, and then get more traffic at a preferential price. Stores cannot be distributed in large quantities of thousands or tens of thousands like in previous years. You have to test several existing products yourself to see which one has better market data performance.
On other platforms, there is a high possibility that stores will be forced to remove the shelves and can no longer sell, so backup accounts are particularly important.
4. Create hot products, 80% of the time.
From selection to selection, to shelf, logistics, and after-sales, continuous optimization. 20% add valuable long-tail products, platform hits, seasonal products, etc., and hits need time to verify. The first 10 times need to get 10 views before promotion and traffic can be carried out. Traffic coming in is the key to conversion. Sales volume = traffic * conversion rate * customer unit price.
5. Reasonable transportation method planning.
The first thing to face is the channel selection of air delivery, express delivery, dedicated line or sea transportation. The corresponding time efficiency of each channel is different, which will affect your arrival time and strategy;
Then it is necessary to determine the shipment quantity. Most people have no concept of the shipment quantity. Here it is recommended that you must be based on “sales volume” and “purchase cycle”. The replenishment cycle = domestic procurement + shipment + customs clearance + warehouse shelf. This paragraph, the old seller should have a deep understanding.
At present, cross-border e-commerce is indeed full of the market, but there are also shortcomings, that is, the products are not perfect enough, and some operating methods are not mature, so there is still greater room for development. Let us look forward to better cross-border e-commerce platforms in the future.