For cross-border e-commerce independent station sellers, influencer marketing is one of the effective and convenient methods in localized marketing. With the strengthening of user privacy data protection on overseas platforms, influencer marketing has an additional advantage, which is to obtain more user data. However, with the various types of overseas influencer marketing activities, how can sellers choose the type of activity that suits them, and what should they pay attention to during the marketing process?
1. Seasonal or promotional activities
Seasonal or promotional influencer marketing activities usually revolve around specific festivals, holidays or other time-sensitive nodes, such as the upcoming Halloween, Christmas, Black Friday, etc. Such activities are very time-sensitive, so sellers need to start preparing 2 to 3 months in advance.
Note: When sending samples to influencers, sellers must grasp the time. Sending too early may cause the influencer to lose interest in the product, while sending too late may cause the influencer to have no time to prepare, affecting the final presentation effect. Therefore, choosing the right time point is crucial.
2. Resident activities
Resident influencer marketing is a long-term activity that arouses consumer interest and influences purchasing decisions through long-term subtle promotion to the audience. When choosing influencers, micro and long-tail influencers may be better choices because they have low cooperation costs, small number of fans, and are more likely to be considered as natural word-of-mouth communication.
3. Customized activities
Customized influencer marketing customizes marketing activities according to brand needs and goals. Usually large or top influencers with a large number of fans are selected, and marketing plans that best suit their style are customized. Although it is time-consuming and costly, it helps to increase brand voice and sales.
In summary, these three types of influencer marketing activities are not single options, but can be used in combination. When formulating marketing strategies, sellers should choose the appropriate activity type based on their own situation and goals, and pay attention to the choice of time points and the optimization of cooperation methods to achieve better marketing results.