Headline Search Ads are suitable for professional sellers who own brands. To use Headline Search Ads for promotion, sellers also need to meet the following applicable conditions.

· Professional sellers who have completed Brand Registration 2.0.

· Must be a very active and reputable Amazon seller account.

· The products sold must be able to be delivered to every corner of the country (region) where they are sold.

· Have a valid credit card.

· The products need to be included in the open categories.

The products promoted by sellers using Headline Search Ads must belong to the applicable categories and cannot be adult products or second-hand refurbished products.

Before making an ad, sellers need to prepare the following materials.

· Brand logo of 400 pixels x 400 pixels and less than 1MB, which must be included in the ad.

· Daily budget planning.

· Customized advertising materials.