When sending emails to customers to urge them to leave a review, you need to pay attention to the following points.
(1) Email sending time
Send emails to customers after they have received the product, used the product and formed an opinion. Do not urge customers to leave a review before they have received the product. Of course, do not wait too long, and do not wait until the customer is no longer interested in the product before sending an email to remind them to leave a review.
(2) Email subject and content
The subject of the email does not have to be “Feedback Request”. In order to better attract the attention of customers, you can set the subject to “Order Information” or “Additional Information Required”. As long as you attract customers to open the email, you are halfway to success.
The content of the email can only be related to the product purchased by the customer. There cannot be any words about sales promotion or guiding customers to leave positive reviews. If the content of the email involves other products, attempts to guide buyers to purchase, or contains hints to manipulate buyers to leave reviews, once discovered by Amazon, the seller will be banned from selling in the entire store in serious cases.