1. Only promote the brand and ignore other things
Enterprises conduct social media marketing to increase the exposure of goods and services, but if they only promote the brand in social media accounts, it is easy to cause fans to be disgusted. This requires enterprises to provide some other meaningful content while providing product information.
Assuming that the company has to publish 10 pieces of content on social media every week, it can be published according to this model structure, which can not only help the company increase the stickiness of fans, but also improve the quality of fans.
2. The time interval between publishing content is too short
Some companies like to publish multiple messages in a row within a few hours or even within a few minutes, which can easily disgust fans. Enterprises publish content on social media to share with fans and convey relevant news about goods and services to fans, rather than to bombard fans with fatigue.
If a company always publishes a large amount of content in a short period of time, it will often cause a large amount of spam on its social media account, and even cause “fan loss”. Once fans have a bad impression of the company, it is difficult to change.
3. The published content has not been reviewed
The content published by some companies is sloppily written, and often contains typos, grammatical errors, and incoherent sentences. These small errors will make fans feel that the company is unreliable and will not have a good impression of the company. Therefore, companies must review the content before publishing it to avoid making low-level mistakes and creating a negative impression on fans.
4. Incorrect tags used
When publishing content on social media, the correct use of tags can greatly increase the brand’s exposure and visibility. Not only can it allow more people to find the content published by the company more conveniently and accurately, but it can also allow the company to emphasize the content and make it easier for people to read and understand. Conversely, using incorrect tags will reduce the brand’s exposure and visibility.