In the field of cross-border e-commerce, the AliExpress platform has won the favor of many sellers with its broad user base and efficient transaction model. In such a competitive market, how to obtain high-quality traffic and achieve efficient conversion has become the focus of sellers. In recent years, as an emerging marketing method, Internet celebrity promotion has gradually shown its great potential.
1. The effectiveness of AliExpress Internet celebrity promotion
As a new marketing method, Internet celebrity promotion has achieved remarkable results on the AliExpress platform. Internet celebrities have brought a lot of exposure and attention to brands and products through their social media influence. At the same time, the trust relationship established between Internet celebrities and fans also provides strong support for product conversion. Fans are often more receptive to Internet celebrities’ recommendations, thereby increasing the possibility of purchase. Therefore, AliExpress Internet celebrity promotion can not only effectively increase store traffic, but also improve conversion rates, bringing more profits to sellers.
2. How to do a good job of AliExpress online celebrity promotion
To carry out effective AliExpress online celebrity promotion, sellers need to prepare in the following aspects:
Product selection and pricing strategy: First, sellers need to choose suitable products according to market demand and target audience. At the same time, a reasonable pricing strategy is also crucial. Sellers need to consider factors such as cost, competing products, and historical prices to formulate competitive prices to attract more consumers.
Production of traffic-generating landing pages: When online celebrities successfully introduce a large amount of traffic to products, how to effectively convert this traffic into sales becomes the key. At this time, an excellent landing page is particularly important. The landing page needs to highlight the selling points and advantages of the product, while guiding users to make purchases. The design, content, and guide buttons of the page should be carefully planned and produced.
Reserve a warm-up period: In order to achieve the best results for online celebrity promotion, sellers need to communicate and cooperate with online celebrities in advance and reserve enough warm-up period. During the warm-up period, event information and new product previews can be released in advance through the online celebrity’s social media platform to attract the attention and expectations of fans.