On a fashion e-commerce platform like SHEIN, optimizing product images is one of the keys to attracting customers and increasing sales. Below, we will introduce some methods and techniques to help sellers optimize SHEIN product images to increase exposure and conversion rate.
1. Ensure image quality
The first thing is to ensure the clarity and quality of the images. Product images on the SHEIN platform need to be high-definition to show the details and features of the products. Using professional photography equipment or hiring a photographer to take product images can ensure the quality and clarity of the images. At the same time, be careful to avoid images that are too large to avoid affecting the page loading speed.
2. Pay attention to display angles and composition
Choosing the right angle and composition method is the key to showing the characteristics and highlights of the product. According to the attributes and functions of the product, choose the angle that best reflects the product characteristics to shoot. In terms of composition, you can consider adding some scenes or props to make the picture more attractive and emotionally resonant, attracting the customer’s attention.
3. Make full use of background and environment
Using the background and environment of the product image can create a better shopping experience for customers. According to the style and positioning of the product, choose a background and environment that matches it to make the product image more attractive and realistic. The right background and environment can enhance the beauty and attractiveness of the product and increase customers’ desire to buy.
Through the above image optimization techniques, sellers can display more attractive and high-quality product images on the SHEIN platform, thereby increasing the exposure and conversion rate of the product and attracting more customers to click to buy.