Peak season promotion is the best time for cross-border e-commerce sellers to increase sales. For many sellers, peak season sales even account for one-third of total sales. In this article, we will explore how to effectively promote different categories of products to cope with sales peaks in different seasons.
1 Fitness equipment
In European and American countries, fitness has become a lifestyle. Especially in winter, due to weather reasons, people tend to do fitness activities indoors. According to statistics, strength training products and dumbbells are one of the most popular fitness equipment for European and American consumers. Popular fitness products include aerobic training equipment, strength training equipment and health smart monitoring products.
2 Hunting products
The overseas market demand for hunting supplies is stable and is expected to grow at a higher rate in the next few years. The United States begins to open hunting in October every year, which is also the peak period for other outdoor activities such as camping and mountaineering. Popular hunting products include hunting suits, camouflage uniforms, hunting backpacks, bows and arrows, etc.
3 Skiing equipment
Skiing is one of the most popular outdoor activities in the northern hemisphere in winter, especially in skiing countries such as Germany. The selection of ski equipment is very important, and the functionality and professionalism of the product are essential. Popular ski equipment includes skis, ski boots, sleds, helmets, etc.
4 Outdoor Sports – Scooters
Scooters are not only a sports and fitness tool, but also a leisure and entertainment tool and a means of transportation in the city. With the improvement of environmental awareness, the demand for electric scooters is increasing. And during the holiday season, stunt scooters are also favored by consumers.
5 Marketing Strategy
Preheating in advance: Share the store’s upcoming promotions on social media, recharge paid ads and optimize keyword ads.
Leverage marketing: Take advantage of holiday hotspots, change the store page to a holiday theme, and explore the highlights of the product and the perfect combination of holidays.
Promotional promotion: Launch special offers, packages, discounts and other activities for the holiday, and implement them online and offline.
Collect feedback information in a timely manner: After the event, collect information such as customer preferences and purchasing behavior characteristics to improve the next promotion plan.
The product selection and development cycle of sports and outdoor products is long, and requires advance planning and preparation. Therefore, even though it is not yet the peak season, many sellers have already started their Q4 promotions in advance. I wish all sellers success in this peak season!