Comparison of the main types of cross-border import e-commerce
(I) Self-operated direct purchase
Set up a branch or office in the place of origin of the goods, directly connect with high-quality brands or suppliers, and after strict review, eliminate counterfeits from the source of the goods to ensure the safety of the goods.
(II) Merchant settlement
Introduce the manufacturer or distributor of the product to the platform. After the e-commerce platform introduces brand merchants to the platform, it will help the brand supervise third-party sellers, such as prohibiting retailers from selling certain brands of goods, or requiring sellers to set prices no lower than the minimum selling price set by the brand. The platform will also provide various preferential measures to attract brand owners, such as reducing sales commission rates or processing fees.
(III) Buyer system (individual or enterprise)
Individual buyers must have valid proof of long-term overseas Chinese residence and submit materials for identity and address authentication. They can only become buyers after passing the review; corporate buyers must submit legal and compliant identity certificates of legal persons, business licenses of overseas registered companies, proof of address of overseas registered companies, and certificates required by laws and regulations of other countries. They can only become buyers after passing the review.