For AliExpress merchants, they need to promote their stores after opening. AliExpress’s fan marketing function is similar to Taobao’s Weitao, and merchants need to make good use of it. So how to do AliExpress fan marketing?
First, the seller needs to enter the background of the AliExpress store, find the menu bar of the marketing activity in the background, and select the new fan marketing under the menu bar. Click to enter the fan marketing agreement page, pull down, read the content of the agreement carefully, check to read and agree, and jump to the next new page.
On the new page, merchants can see the number of existing fans and the number of new fans of the store, which indicates that fan marketing has been successfully launched. At present, there are three main ways of fan marketing. The first is to send new posts. In addition to sending new posts, sellers can also publish articles to attract traffic through articles. The last one is the fan exclusive price activity post, which can promote marketing by setting exclusive prices.
If merchants want to use fan marketing to get more exposure and be recommended by the platform, merchants can keep up with excellent posts. In the fan management background, the platform provides several standards and specification points for excellent posts. Of course, don’t copy it. Merchants can refer to similar sellers who have done a good job in content themes and formulation, and then test it themselves. Affiliate marketing has certain skills, just like a through train.
How to increase fans on AliExpress?
First, the traditional method is to use store coupons and small gifts to guide buyers to actively collect stores. This is a courtesy activity that merchants often use. Secondly, guide buyers into the store and pay attention to the store through the store’s off-site promotion resources.
Third, do a good job in store operations, let buyers like the merchant’s store and brand, and let them take the initiative to pay attention to themselves. The influence of fans is very important for AliExpress stores. It can increase the traffic of AliExpress stores and improve the conversion rate of the store. Compared with paid promotion, the cost is lower, so AliExpress merchants need to pay attention to fan marketing. Regardless of which platform, merchants need to make the right plan to activate the store’s traffic through promotion and operation.