Instagram ads are paid ads that can be posted on the Instagram platform to reach a larger target audience. Instagram ads are often used to increase brand awareness, generate new leads for websites, and move existing leads into the funnel in the hope of converting.
Instagram is a well-known image sharing platform, so many sellers usually only do static image ads when advertising on Instagram. Sellers should avoid this mistake by diversifying their advertising products.
Solution: Choose the right ad type.
The various Instagram ad types are not interchangeable. Each advertiser has corresponding benefits to consider. Make sure the type of ad purchased by the brand is consistent with its role in the brand marketing strategy.
Image ads are most effective if the subject can be expressed through an engaging visual effect. Good applications of this format include promoting a single product or service.
Video ads can give viewers a deeper understanding of a product or brand. This type of ad is appropriate when the ad wants to express more than a single image can express.
Story ads provide an immersive experience that takes up the user’s entire screen. This is a great way to enhance engagement.
Loop ads feature more user interactivity, including a swipeable series of images or videos. Clicking a call to action button or link makes this format suitable for campaigns designed to drive e-commerce sales.
Exploration ads appear in the Explore tab, where users can find new content. Therefore, Discovery ads are a great way to build brand awareness.
Collection ads are a great option for e-commerce campaigns because they allow users to purchase products directly from the ad. Like Collection ads, Shopping ads allow users to purchase the items in the ad. However, this format takes users to the brand’s mobile page instead of the Instagram shop.