(I) Official website of the enterprise
The official website of the enterprise can realize the eight functions of network brand, information release, product display, customer service, customer relationship management, resource cooperation, network research and network sales. It is one of the most important network marketing tools of the enterprise and a comprehensive network marketing tool. It has irreplaceable functions in the construction of official network marketing information sources and network brand building of the enterprise.
(II) Third-party e-commerce platform
The third-party e-commerce platform can realize the functions of information release, product display, customer service and network sales. By using the third-party e-commerce platform, the enterprise can greatly simplify the process of conducting e-commerce and does not need to build an official platform with more complex functions.
(III) Search engine
Search engines can bring more clicks and attention, establish the corporate brand image, enhance brand awareness, increase the exposure of the website, and also create network promotion barriers for competitors.
(IV) Social media
Social media is a tool and platform for people to share opinions, insights, experiences and views with each other. At this stage, it mainly includes social networking sites, Weibo, WeChat, blogs, forum question and answer communities, encyclopedias, etc. Social media can be used to build corporate brands, increase brand exposure and visibility, maintain customer relationships, etc.
(V) Online Video
Online video combines the advantages of video and the Internet, and implants brand, product, promotion and other related information through stories, emotions, entertainment, etc., which has become a trend.
(VI) Online Advertising Online advertising has become a mainstream form of advertising due to its wide coverage, large audience base, wide dissemination range, strong interactivity without time and space restrictions, and accurate audience statistics.
(VII) E-mail
E-mail is a communication method that uses electronic means to provide information exchange and is the most widely used service on the Internet. Enterprises can use e-mail to perform functions such as customer service, website promotion information release, and market research.