(I) Make good use of keyword setting rules
The display and competition platforms of commodities are different, and the setting and display effects of keywords are also different. You can consider it according to the comprehensive strength of the enterprise. When setting commodity keywords, the three channels of Taobao, Baidu and direct train are mainly involved. Mastering the keyword setting rules of these channels can serve as a reference for the promotion and marketing of commodities.
(II) Reasonable combination of keywords
Collect keywords that can be used by yourself through search engines or platforms such as Taobao. These keywords are generally words that describe products, brands, websites or services, and are commonly used by people when searching. Then, these collected keywords are combined into commonly used phrases or phrases. This is because when users search for target keywords, they generally do not use a single phrase, but a phrase or phrase consisting of two or three words.
(III) Control keyword density
Keyword density is used to measure the ratio of the total number of times a keyword appears on a web page to other words, and is generally expressed as a percentage. The calculation formula is:
Keyword density = (keyword length x number of keyword occurrences) / total length of text in the article
Relative to the total number of words on the page, the higher the frequency of keyword occurrence, the greater the keyword density. However, it does not mean that the higher the keyword density, the greater the probability that the web page will be retrieved and searched by the search engine. Instead, it will cause keyword stacking, reduce the readability of the web page content, and cause a poor user reading experience. Generally speaking, a keyword density of 2% to 8% is more reasonable, and about 5% is the best.
In addition to the keywords in the web page content, attention should also be paid to the control of keyword density in the web page title. Most search engines have restrictions on the number of words in the title. Therefore, it is necessary to select and combine attractive keywords within a reasonable range of the number of words in the title. Only in this way can the search ranking of the web page be improved. At present, Baidu search engine allows up to 30 Chinese characters, and Google search engine allows up to 65 English characters (32 Chinese characters). Extra characters in the title will not be displayed in the search input box.
(IV) Add regional keywords
If your website only sells in a certain area, then you should consider the regional or local SEO settings when setting keywords, which is very important for the keyword ranking of the web page.