WeChat promotion plays an irreplaceable role in marketing with its advantages of low cost and high efficiency. With WeChat copywriting promotion, individuals or groups can achieve the intention of brand promotion and product sales by writing copywriting. With the rise of e-commerce and online marketing, WeChat copywriting has been moved to the Internet. WeChat copywriting does not need to be gorgeous or shocking, but it must be sincere and talk about everyday things so that it can touch people’s hearts.
Types of WeChat copywriting
WeChat promotion copywriting is a common marketing method in WeChat marketing. Common types are as follows.
1. User experience type
Use the personal and real experience of general users or third parties to spread the advantages, positive image, merchant strength, service quality, etc. of brands or products. This is the simplest and most trustworthy type of soft text. To put it bluntly, it is the comments of customers after using the product.
2. Interview type
This type mainly uses interviews, etc., and through interviews, brand information can be promoted in all aspects. Of course, the premise is that the interviewee has reached a certain height or popularity, and this method is recommended.
3. News reporting type
It is official and authoritative, and directly introduces the strength and brand image of the business. Reporting in an official tone and cooperating with the official media communication platform can greatly enhance the authenticity and authority of the report, thereby effectively enhancing the positive image.
4. Storytelling type
Tell the story in a storytelling tone. Write down the product brand, how the founder thought, how it was done, and what kind of market reaction it caused.
5. Using hot events type
As long as you have a keen insight, you can achieve better results by using certain hot events. The premise is to find the correlation between this hot spot and your own products. You can use the products used by celebrities in popular TV series for promotion.
6. “Hanging on the rich” type
Try to compare yourself with brand giants and leading companies in the industry to achieve the purpose of leveraging. That is, the comparison type, analyze the products of big brands that are already well-known, and thus lead to the advantages of the products we want to promote.