For communities, whether it is the holding of activities, the promotion of communities, or the realization of products, copywriting is needed as a medium to guide group members to take action. If you want to write highly monetizable community promotion copywriting, you also need to understand the precautions in writing.
(I) Output high-quality content
As the saying goes, content is the entrance to traffic. Although many people in some communities are posting advertisements and selling goods, their conversion rate is not high. Some people post self-created content in the group every day, but many times this is just a self-entertainment operation, and no one cares about the content. Therefore, high-quality content is very important. Content is the most basic and most critical link in social media. Only by outputting high-quality content to attract and screen group members and occupying the time and mind of group members, can group members truly realize the value of the copywriting and form a community with higher conversion effect on the basis of the current community. In this way, the commercial realization model around the community will be more diverse and the returns will be greater.
(II) Try to present the content of the copy in the form of a chat
If you pay close attention, you will find that for the same content, compared with a simple list of words, the form of dialogue can better focus people’s attention, make people curious and fresh. If the copywriter can create the illusion of a chat between several people in the community promotion copy, this kind of dialogue can usually make all members sound a voice in their hearts, diluting the fatigue brought by reading; or disguise it as a state of communication and sharing, creating a relaxed and pleasant communication atmosphere. Moreover, the community is essentially a communication platform, and it would be more reasonable and less abrupt to present the copy in the form of a chat.
(III) The content of the copy should be straightforward and simple
In the community promotion copy, using uncommon and professional words to explain activities and products will not make people feel comfortable. Instead, it will make group members feel that they cannot understand or are unwilling to understand, so that they lose interest in in-depth understanding. Therefore, the key information of the copy is best expressed in straightforward and popular language. This is the correct way to attract fans, rather than writing self-indulgent copy and losing your own audience.