No matter what form the community promotion copy is in, an excellent community promotion copy should have the following four elements.
(i) Product information
When recommending a product, it is necessary to introduce the product information appropriately so that group members can understand the detailed information to confirm whether they need such a product or whether they have such a demand. Some group members may not have originally planned to do so, but after being attracted by some of the product information presented, they have aroused the desire to consume. For example, Toyota’s promotion copy for a certain community presented the activity content “Forward to get a gift” and the activity rules “Forward to friends circle to collect XXX”.
(ii) Link
In order to facilitate all members to view or perform corresponding operations, the community promotion copy will generally be accompanied by a link, which is also conducive to improving the conversion rate of the copy.
(iii) QR code
The QR code is the same as the link. Basically, if there is no link in the community promotion copy, there will be a QR code. Group members can directly scan the code to view it, which is very convenient. For example, there is a QR code in the picture copy.
(IV) @Everyone
When a cross-border e-commerce copywriter is a group owner or promoter and is about to publish a copy in the group, he needs to @ all members in the group to ensure that they can all see the message. Otherwise, the copy will easily sink into the sea, and the waves it stirs up will be brushed away by the conversations between group members before it has time to attract more attention. But you should also be careful not to @ everyone before sending all the content. If it is meaningful and helpful to others, you can choose to @ everyone.