Cross-border e-commerce has become the entry point for transformation and breakthrough in the eyes of traditional foreign trade enterprises. The guidance of government policies and the rise of some cross-border e-commerce companies have stimulated the transformation passion of traditional foreign trade enterprises. It is certain that countless traditional foreign trade enterprises are eager to try cross-border e-commerce.
Faced with the opportunities and challenges brought by the future cross-border e-commerce model, traditional Chinese foreign trade enterprises should recognize the true meaning and value of cross-border e-commerce, and use cross-border e-commerce as a “shortcut” to promote corporate brands in the future, so as to drive the traditional foreign trade industry to successfully enter the “blue ocean” of e-commerce through new marketing models.
For traditional foreign trade export enterprises, especially small and medium-sized foreign trade export enterprises, with the help of complete information management solutions, they can improve the management level of enterprises, break the bottleneck of enterprise management, promote the transformation and upgrading of enterprises, and thus establish marketing channels directly facing foreign buyers, reduce transaction costs, shorten the operation cycle, and make up for the lack of funds and fewer orders. Information-based enterprise management has become an important growth point for foreign trade and an outlet for Chinese brands to move towards the world.
1. Adapt to the new business model to get rid of the dilemma
In recent years, more and more domestic small and medium-sized enterprises have realized the vast market space and more lucrative profit space brought by cross-border e-commerce, and have begun to implement the business model transformation from traditional “offline foreign trade” to “online foreign trade e-commerce”. However, a series of problems and challenges faced by online cross-border business in the initial stage, such as online store construction, marketing, payment, international logistics, etc., have discouraged many small and medium-sized enterprises.
Faced with the opportunities of cross-border e-commerce, the majority of Chinese merchants need to adapt to the new business model and develop new business capabilities to get rid of the low profit margin dilemma under the traditional foreign trade system.
2. Strengthen e-commerce talent training
To train e-commerce talents, we can use concentrated time to comprehensively teach system knowledge; we can also focus on the nature of the enterprise and conduct special training; we can also use remote network education to allow trainees to choose courses of interest to learn e-commerce knowledge anytime and anywhere. In addition, with an eye on the future global competition, e-commerce will become an internationally accepted means of trade. Therefore, letting students master the professional knowledge of international e-commerce and understand the common processing methods and operation methods of e-commerce while in school will help them become e-commerce professionals. By setting up e-commerce majors, e-commerce research directions, and e-commerce courses in colleges and universities, the teaching of e-commerce will be included in the teaching plans of undergraduate, postgraduate and MBA programs in national colleges and universities; through traditional or electronic media such as radio and television, newspapers and magazines, and Internet sites, the basic knowledge of e-commerce should be promoted and introduced to the public. This is not only the responsibility of colleges and universities and competent departments, but also should be actively paid attention to and supported by all sectors of society.