AliExpress, as a world-renowned e-commerce platform, provides sellers with a broad market space. As one of the popular categories on AliExpress, maternal and infant products, its operation strategy and store category management are crucial for sellers. This article will explore the operation strategy of maternal and infant products on AliExpress in depth, and answer the question of whether one store on AliExpress can sell multiple categories.
1. Operation strategy of maternal and infant products on AliExpress
Select high-quality products: In the field of maternal and infant products, product quality is directly related to the health and safety of infants. Therefore, sellers need to strictly screen suppliers to ensure that the products they sell meet international standards and consumer expectations. By providing high-quality and safe products, establish a trustworthy brand image and win the trust of consumers.
Follow compliance standards: Maternal and infant products are subject to strict regulations and standards around the world. Sellers need to pay close attention to relevant regulatory developments to ensure that the products they sell meet all applicable compliance standards. This can not only avoid potential legal risks, but also improve consumer purchasing confidence.
Provide detailed product descriptions: When consumers purchase maternal and infant products, they usually need to know detailed information about the product, such as size, material, and how to use it. Sellers need to provide accurate and detailed product descriptions, accompanied by high-quality pictures, to help consumers better understand the products and thus improve their shopping experience.
Establish a professional after-sales service team: Maternal and infant products involve the family life of consumers, and the quality of after-sales service is directly related to consumer satisfaction. Therefore, sellers need to establish a professional after-sales service team to quickly respond to and solve user problems to ensure that consumers have a good experience during the shopping process.
Use social media promotion: In addition to the AliExpress platform itself, sellers can also use social media platforms to establish brand communities and establish closer ties with potential users. By publishing parenting knowledge, product introductions and other content, attract the attention of target users and improve brand awareness and reputation.
2. AliExpress store category management
Regarding the question of whether AliExpress stores can sell multiple categories, the answer is yes. AliExpress allows sellers to set up multiple categories in one store to meet the diverse needs of consumers. However, this does not mean that sellers can pile up categories at will, ignoring the overall image and product matching of the store. In order to ensure the professionalism and user experience of the store, sellers need to pay attention to the following points:
Maintain consistency in store design: Although the store sells multiple categories, the design and naming of the store should remain consistent to reflect the unified image of the brand.
Reasonably match products: Sellers can reasonably match products according to the characteristics of different categories to increase the average order amount of the shopping basket. At the same time, attention should also be paid to the complementarity and correlation between products to increase consumers’ willingness to buy.
Account management: When selling multiple categories, sellers need to set up account management to ensure that orders and financial information of different categories are clearly managed. This helps sellers better understand the sales of each category and provide data support for future operational strategies.