AliExpress targets countries where e-commerce is not well developed, such as Russia and Southeast Asia. Since AliExpress targets these countries, the necessary conditions for success are cost-effectiveness, low-cost logistics, and good services. For individual sellers, AliExpress directly provides them with a cross-border e-commerce platform for online transactions with global consumers, integrating product display, customer orders, online payment, cross-border logistics and other functions, achieving fast sales of small batches and multiple batches, and expanding profit margins. This means that even sellers with no foreign trade experience can be helped by AliExpress to quickly put their products on the shelves, process buying and selling information, and make profits.
The core advantages of the AliExpress platform
It is recommended that small and medium-sized individual sellers choose AliExpress to open a store because it has extremely attractive advantages.
Small orders, big market: Under the new global trade situation, buyers’ procurement methods are undergoing drastic changes. Small batches and multiple batches are forming a new procurement trend. More terminal wholesale and retail retailers are purchasing directly online. A spark can start a prairie fire.
Short cycle, high profit: Direct supply to terminal retailers and online stores, shorter circulation channels, direct online payment and collection, expand product profit space and create more revenue.
Low cost, high security: Buyers and sellers communicate online, order and payment are completed in one step, international express delivery is used to shorten the transaction cycle; the website’s integrity and security system escorts the transaction process to avoid fraud.
The hot-selling industries on the AliExpress platform are mainly concentrated in the 3C industry and clothing and accessories, such as communication mobile phones, smart phones, consumer electronics, women’s clothing and children’s clothing. Beauty wigs, shoes and bags, and sports are also growing rapidly, becoming the main industries of AliExpress. Therefore, most of the sellers on AliExpress are concentrated in Shenzhen, Guangzhou, Jiangsu, Zhejiang and Shanghai, among which Shenzhen, Guangzhou and Yiwu have the most sellers. These cities have prosperous foreign trade business, sufficient supply of goods, and convenient cross-border logistics.
The markets that AliExpress faces are mainly concentrated in Russia, the United States, Brazil, the United Kingdom, Australia, etc. In addition, emerging markets such as Ukraine and Argentina have also developed rapidly since the second half of 2013.