eBay newbies may encounter such a problem: customers complain that the product they received does not match the description. This is likely to cause other customers to distrust you, which will affect your DSR score, causing your ranking to drop, and thus affecting sales. So, how can you avoid such a situation? Here are three tips for reference.
(1) Do a good job of quality inspection and strictly monitor product quality. Products are the source of business, and product quality is the decisive factor in whether a business can continue and develop. Therefore, before selling goods, sellers need to fully inspect the products to see whether the appearance of the products is intact, whether the functions of the products are normal, and whether the packaging of the products when they are mailed is pressure-resistant, drop-resistant, and suitable for long-distance transportation. Strictly controlling product quality can make buyers feel at ease and avoid disputes in the future.
At the same time, when listing products, you should ensure that there is sufficient inventory and ship them in a timely manner after receiving the buyer’s payment. During the peak sales period during holidays, it is especially necessary to confirm with the supplier in advance whether the supply cycle has changed to prevent the inventory from being replenished in time. You must know that when there is no goods to ship, even if both parties negotiate to cancel the transaction, the buyer will leave a medium or bad review due to the bad experience.
(2) Take clear photos of items from multiple angles. Real photos are more attractive. Commercial color photos are visually attractive, but they will make buyers have higher expectations than the actual product, which can easily lead to buyer dissatisfaction. In fact, using clear photos taken by yourself and optimizing them with Photoshop can make buyers more likely to like your products and be more satisfied after receiving them.
In addition, since photos are two-dimensional and not three-dimensional, it is a good idea to take photos of the product from multiple angles to clearly show all the details of the product to the buyer, especially the flaws or defects of the product itself. Let the buyer fully understand and make a rational decision.
(3) Be realistic and analyze the product in detail. Product description is the most accurate information that buyers can obtain besides pictures, and it is also where sellers can influence buyers’ decisions. Fact-based, comprehensive and detailed product descriptions can especially reflect the professionalism of sales, especially the description of product flaws or defects, whether it is second-hand, etc., which can effectively dispel buyers’ purchasing concerns. The more buyers know, the closer their expectations will be to the actual product.
If the product involves instructions for use and precautions, they should also be fully explained in the product description. If the instructions for use and precautions are more complicated, you may wish to use pictures and text to explain them.