AliExpress Through Train is a promotion method that calculates advertising costs based on the number of clicks. Merchants can set the bid for each click according to their own needs and budget. It is also affected by product bidding and advertising budget. This article will introduce the advertising cost calculation method of AliExpress Through Train, and provide a guide to effectively start AliExpress Through Train, to help merchants reasonably control advertising costs and improve advertising effects.
The advertising cost of AliExpress Through Train is calculated based on the number of clicks. Merchants can set the bid for each click according to their own needs and budget. Generally speaking, the higher the bid, the higher the exposure rate of the ad, and the more customers will be attracted.
The advertising cost of AliExpress Through Train is calculated based on the actual number of clicks per day. When the number of clicks per day reaches or exceeds the set advertising budget, the ad will stop displaying to avoid over-consumption of the budget. Therefore, merchants can reasonably set the daily advertising budget according to their own business conditions and budget to control advertising costs.
In order to effectively open the AliExpress through train, merchants need to pay attention to the following points:
Product basic optimization: Ensure the perfection of basic information such as product classification, attributes, titles, keywords, pictures and product descriptions to improve conversion rate.
Product selection and keywords: Select suitable products and set relevant keywords, avoid choosing highly competitive keywords, and start with long-tail words with accurate traffic.
Pay attention to the promotion time period: Choose the time period with the most store product visitors or the most active platform for promotion, filter the time according to actual conditions, and set the promotion time for the product.
Real-time monitoring and optimization: Regularly monitor the advertising effect, adjust bids and keywords according to data, and optimize the advertising effect.
Product optimization: If the product exposure is sufficient but the conversion rate is low, it is necessary to optimize the product instead of increasing advertising.