Zheng Weiduo, from Chaoshan, Guangdong, was an employee of a traditional foreign trade company in November 2014. In one year, he became a top seller in the 3C industry of Dunhuang.com. Zheng Weiduo believes that traditional trade will die, and e-commerce will be life in the future.
In the two years after graduation, Zheng Weiduo has been working in a traditional trade company and has never been exposed to e-commerce. However, after learning about the cross-border model of Dunhuang.com and witnessing the downturn in traditional trade, Zheng Weiduo realized that e-commerce is an inevitable trend of future development. So he resolutely quit his job and concentrated on cross-border e-commerce.
Register 5 Taobao stores to test e-commerce
In order to explore the doorway of e-commerce, Zheng Weiduo registered five Taobao stores at once, because he felt that whether it was Taobao (e-commerce) or Dunhuang.com (cross-border e-commerce), online transactions had something in common. After several months of exploration, Taobao stores could also make 20,000 yuan a month, but that was not his ultimate goal. His goal was cross-border trade. So, with two computers, a small room, and a post-90s who uploaded products day and night, after 6 months, the Dunhuang.com store finally got on track.
Pay attention to overseas information and fight a prepared battle
In the first 6 months of joining Dunhuang.com, Zheng Weiduo suffered losses due to lack of orders, and even had not enough to pay the rent, but these difficulties did not hinder his enthusiasm for cross-border e-commerce. After 6 months, he became a TOP seller on Dunhuang.com through promotion, recruitment, and a large office area, and his monthly transaction volume doubled. He achieved all of this in just one year.
In one year, from zero to TOP seller, does Zheng Weiduo have his own unique way of playing? Zheng Weiduo’s specialty is to use social networks for promotion. Facebook, Twitter and major overseas forums are where he often stays. Sometimes, investing $10 in promotion fees can get 80,000 clicks, and he thinks this investment is very worthwhile. He said: “With this traffic and clicks, do I still have to worry about not doing well in business?”
In addition, Zheng Weiduo also actively pays attention to overseas related activities. In 2015, an online game competition will be held in Las Vegas. Professional players have very high requirements for computer accessories, so the demand for products is huge. Zheng Weiduo believes that this is a good time for him to sell products, and he is now preparing for it.
Positioning B2B
Positioning is very important for cross-border e-commerce. Zheng Weiduo knows very well that he wants to do B2B, efficient delivery and collection, and Dunhuang.com is the platform suitable for his development.
“I don’t like to do small orders on other platforms. The logistics and labor costs of small orders are very high. If you maintain several big customers, you don’t have to worry about not making money. For example, I have a big customer who makes four purchases every month, each time for $2,000. It’s enough for me to maintain them well.” Zheng Weiduo said that he does not welcome small orders, and large orders are his goal. He believes that if he maintains big customers well, the store will become popular sooner or later.
For the future, Zheng Weiduo has many ideas and plans. In his advice to other sellers, he mentioned the three keywords of positioning, efficiency and persistence. You will find that this post-90s generation is not willful at all. He is very rational, has ideas and attitudes, and will do it once he has made up his mind. Perhaps this is the characteristic of the post-90s generation in cross-border e-commerce.