Successful social media marketing requires not only sincere conversations, but also conversations with the right people. This means that you need to understand who your audience is and position yourself according to their preferences.
1. Optimize the main page
Social media pages are very important. They represent the image of a person or a brand. Some businesses generate pages for the sake of generating pages, rather than making this page based on customer needs and products. On social media, users pay more attention to visual things, so if you can organically combine social media pages with your own products, it will be very helpful for traffic and brand promotion.
Ford Motor Company’s Facebook homepage, the avatar is the company’s car, the introduction is clear, the homepage is refreshing, and the content and information of the activities are clear at a glance. It cleverly integrates the company’s brand and products into the social media platform, and can accurately target the target audience.
2. Grasp the posting time
On social media platforms, at least one post a day must be made, otherwise it is difficult to maintain the user’s freshness. But if you want to post once a day, you need to pay attention to the timing of posting. For example, in the UK, employees usually go back to their desks after lunch to browse the internet. Therefore, if you are targeting British customers, posting at lunch time is more effective. In Spain, people have a two-hour lunch break, so some people either go home or go to bars or restaurants instead of sitting next to their computers. In this case, noon is not a good time to promote to Spanish users. Therefore, cross-border e-commerce needs to target its target users and take advantage of their fragmented time.
3. Overcome the time difference problem
It is very important to respond quickly to questions raised by users. Because we are accustomed to thinking that the Internet is relatively fast, when responding to users’ questions, we must not only respond, but also respond quickly. Social media marketing itself is about interactivity. The so-called interaction can only be called interaction if there are questions and answers. The convenience of the Internet makes it more difficult for people to accept waiting. Imagine if your fans asked a question related to the product, but it took seven or eight hours or even a day to get your reply, would they still be enthusiastic? So for cross-border e-commerce, social media marketing must overcome the time difference problem.
4. Conduct promotional activities and lucky draws
Promotional activities and lucky draws are very attractive to people in any country. Promotional lucky draws on social media are entertaining and are not rejected by most users. For cross-border e-commerce, it can increase popularity, especially when there are some short-term goals to be achieved, such as how many likes on Facebook should be increased in the next month. Such hard short-term indicators can be achieved through lucky draws; secondly, it can also gain the trust of users and increase the popularity of the store. Common promotional methods in the UK are to give away electronic products and travel tickets to foreign countries (such as New York).
The specific content of the activity can be determined according to the characteristics of the product and financial situation. Electronic products and air tickets are not cheap, which may be difficult for some small and medium-sized cross-border e-commerce companies to accept. Even if the activity is successful, it may hardly make any profit. Therefore, the prizes can be set as practical and special gadgets, or store coupons and the like.
5. Push valuable content
Social media is more about using content to communicate with customers. Usually, customers expect to get some content from merchants to improve their quality of life. In this case, merchants can adopt different strategies to push valuable content through text, pictures, videos, etc.