How to set the cycle and frequency of mass emails in a month? What are the requirements for quantity? These specific data and regular applications come from a lot of practice. For cross-border e-commerce companies that have just started, it is urgent to find an optimal email sending volume. After all, no matter how much demand a customer has, they don’t like to receive emails every day, so you need to scientifically master the time and send them emails regularly.
In terms of quantity, the more you send, the better. The same type of email cannot be sent to a maximum of 5 customers, and the same customer can receive a maximum of two emails with the same template. Here are some effective methods for finding the optimal email sending volume.
1. Segment user groups
For cross-border e-commerce, customers who have had contact will leave their feedback, such as purchase history, email opening status, etc. These dynamic data can reflect customers’ attitudes and preferences towards products. Then merchants can distinguish which are long-term customers, which are potential customers, and which are invalid customers based on the activity of customers.
2. Understand the situation of competitors and look at problems from multiple angles
In fact, the business world is like marching and fighting, and both require layout and strategy. “The Art of War” also says “Know yourself and know the enemy, and you will win every battle”, so understanding your competitors and analyzing their behavior is also conducive to the development of email marketing. You should understand the sending frequency of your main competitors and compare the activity of your common customers. Don’t stop trying to send more emails to your customers just because your competitors’ high-frequency emails did not achieve the desired effect.
3. Test different types of emails separately
It is difficult to find the most suitable type of email marketing from the beginning, and the differences between different customers make the types of emails they will read different. For example, some customers prefer to learn about store activities, discounts and other information through emails, some customers want to learn about novel and interesting products through emails, and some customers want to know industry trends or news. In short, even some subscribed customers who do not have a great demand for the products and services you provide may want to receive more email information or updates from you. Therefore, testing different types of emails, finding out the common interests between customers, and prescribing the right medicine can achieve the expected effect of email marketing. Monitoring competitive activities within the industry and related industries can also guide merchants to test which customers need what type of emails, and whether the amount of emails sent to such customers can be increased.
4. Gradually increase the volume of emails sent
When you have determined that there is an opportunity to send more emails, you can gradually increase your email sending volume. Doing so will make it easy for ISPs to identify that your emails are not spam, and avoid sudden changes in the rhythm of email sending that are too large or discordant, which will help reduce complaints or reduced participation and interaction.
5. Quickly adjust according to customer reactions
After increasing the volume of emails sent, you can monitor the customer’s reaction to the volume of emails received at any time by monitoring the reputation and engagement of email marketing. When negative effects appear in the early stage, you should make quick and timely adjustments to reduce the volume of emails sent.
6. Keep your antennae
Changes in customer online behavior, website activity, purchasing patterns, or email engagement may all be signals to send more and different emails to customers.
Although sending emails seems simple, it involves technical work. Customer psychology is very important. In the process of email marketing, you can analyze what information users want to see most and what they want to hear more about. Let as many customer satisfaction as possible serve as a driving force for business growth, because satisfying customers will mean gaining more business growth points.