For a cross-border e-commerce company, the main responsibility of its operations department is to manage the company’s stores. The premise of store operation is to know the basic positioning of the products sold by the store, that is, to understand what kind of target customers the products are mainly and where the core consumer market is. After understanding this information, the relevant personnel of the operations department can design, promote and improve the company’s stores based on this.
Secondly, store operation will also involve the determination of product prices. Operation personnel need to understand the sales of similar products in the market and the pricing of products by competing companies in many aspects. If the price is set too low, it may cause the company to be unable to achieve a balance between income and expenditure, or even incur losses. But if the price is set too high, consumers are likely to flow to other competing companies, resulting in a sharp drop in the company’s sales. Therefore, store operation managers need to find a suitable pricing strategy, consider the consequences of the price and the menu cost, and set a reasonable price.
Of course, store operators also need to design the store. This includes the production and aesthetic design of the store webpage, the design of product titles, product descriptions, the formulation of product purchase and sale terms, and the selection of product pictures. The design of the webpage and the shooting of pictures here also require the participation of more professional personnel.
1. Cross-border e-commerce platform operation supervisor
The cross-border e-commerce platform operation supervisor plays a strategic guiding role for the cross-border e-commerce operation department. As a manager, the operation supervisor needs to formulate medium- and long-term development strategies for the company’s operation department, timely optimize the inappropriate management system and system, and organize and supervise subordinates to complete basic indicators.
2. Cross-border e-commerce platform operation customer service
The cross-border e-commerce platform operation customer service is mainly responsible for maintaining good communication with customers. They need to solve various customer problems, including consultation, after-sales, handling complaints, etc., prevent possible disputes, properly resolve various disputes that have arisen, and maximize the company’s interests. In addition, the e-commerce platform operation customer service is also responsible for some extremely trivial work. For example, they need to grasp the operation status of the store, process orders in a timely manner, upload and remove products on a regular basis, edit products and optimize product information, and promptly handle account situations to keep the account operating well.
Generally speaking, the cross-border e-commerce platform operation customer service requires a good level of English to facilitate communication with foreign customers.
3. Cross-border e-commerce platform operation specialist
The cross-border e-commerce platform operation specialist is mainly responsible for basic store management. They need to design the store’s webpage, edit the graphic information on the website, and write appropriate titles for the products. They are also responsible for basic data analysis, such as the time when products are put on and taken off the shelves, the ranking and fluctuation of product sales, and the analysis of the models and types of popular products. Cross-border e-commerce platform operation specialists also participate in the store’s event planning and advertising planning. Of course, they also need to ensure that the store’s operation is healthy and good, and that the store design can meet the basic needs of consumers.