If you want to have a deep understanding of a position, or even want to engage in this profession in your future career, you must know or even master the job skills required for this position. The so-called job skills refer to the ability to master and apply specialized professional skills. It is an activity that objectively, impartially, scientifically and normatively evaluates and certifies the professional knowledge and skill level of workers through the assessment and appraisal institutions authorized by the government in accordance with the occupational standards stipulated by the state. Through the recruitment information of various parties, we can see that cross-border e-commerce companies have a great demand for talents, especially comprehensive high-end talents with various skills. According to the job classification in the previous section and the description of the demand for job skills of cross-border e-commerce companies, the job skills of cross-border e-commerce can be basically divided into technology, operation and management.
As mentioned earlier, the technical department of cross-border e-commerce mainly has positions such as translators and graphic designers. These positions usually require more professional skills or need to receive professional training. When recruiting, companies often give priority to graduates from related majors or applicants with relevant skill certificates. For example, the translators of cross-border e-commerce require applicants to be graduates of language majors, graphic designers and photographers recruit students majoring in design and art, and cross-border e-commerce platform maintenance personnel need to have professional knowledge in computers.
(I) Construction of e-commerce platform
With the development of science and technology and the progress of information technology, people are becoming more and more dependent on the Internet, and the number of Internet visits is becoming more and more frequent. Cross-border e-commerce companies rely on the Internet as a carrier to present the company’s various products and service concepts to consumers. In order to achieve this goal, companies have to build corresponding e-commerce platforms to carry out their business activities effectively and at low cost. And talents with e-commerce platform construction are also an indispensable and important resource for cross-border e-commerce companies.
(II) Web design
Web designers need to have certain computer programming knowledge, such as HTML knowledge, CSS knowledge [Cascading Style Sheet], JavaScript and other Web script knowledge. Only on the premise of knowing how to use this knowledge can you use certain web page production software to design exquisite web pages. Common web page design software includes: FrontPage and Dreamweaver, etc.
Web page design needs to follow several principles: simplicity, exquisiteness, practicality and clear theme. Simplicity means that the web page design should be clear to the viewer at a glance, can clearly convey information to the viewer, and facilitate the viewer to find what they want to see. If the web design is too complicated or fancy, it will often cause aesthetic fatigue or even disgust in users, which goes against the original intention of the designer. However, simplicity does not mean that details can be ignored.
(III) Foreign language ability
In the “Research on the Competency Model of Professional Talents in Cross-border E-commerce”, Su Man conducted a survey on 50 companies registered in Yiwu that are engaged in e-commerce related businesses. The research results found that foreign language reading and writing application ability and foreign language communication ability are the two abilities that companies value most. They even exceed the importance of store product design ability and customer service ability in the eyes of employers. The reason is simple. Cross-border e-commerce companies often conduct business with foreign companies, and the basic of business dealings is to create a good communication atmosphere and language environment. When recruiting employees, companies usually use some certificates to identify the foreign language level of applicants. Taking English as an example, common English proficiency certificates include the National College Students’ Level 4 and Level 6 Certificates (CET4/6), IELTS, TOEFL, English Major Level 4 Examination, English Major Level 8 Examination, etc.