In Amazon’s search ranking, the product title is a very important factor. It is the first factor to attract customers to the store, and it is also the basis for subsequent marketing, promotion, and traffic generation. A good product title can greatly increase the probability of successful sales. So how to draft a title, what kind of title is considered a good title? And how to accurately find the core keywords of the product? Let’s talk about the self-building skills of product titles.
1. Seven necessary factors of product titles
Generally speaking, product titles on Amazon mainly include the following seven elements: brand, product name, product series or model, material or main ingredients, color, size and quantity.
Here is a reminder that when drafting a title, these elements must be expressed clearly and accurately, and every word in the title must be searched correctly to increase the probability of appearing in the search results.
2. Amazon product title rules
(1) In order to improve the shopping experience of buyers, Amazon stipulates that after July 15, 2015, the product titles created by Amazon sellers cannot exceed 200 characters.
(2) The first letter of each word must be capitalized (except for words such as a, an, and, or, for, on, and the).
(3) Special characters such as $ and * cannot be used, and Chinese input methods cannot be used to input any content. Otherwise, garbled characters may appear in the title.
(4) Trademark symbols cannot be used in product titles.
(5) Company, promotion, logistics, freight, or any other information not related to the product itself cannot be used.
(6) The name of a high-quality product cannot have its own SKU number or other code.
(7) If the product is sold in bulk, add “pack of X” after the product name.
(8) If the product has multiple uses, only one use or compatibility information can be written, and the others can be filled in “Bullet Points” (five-line description) or “Description” (long description). For example, if a battery is suitable for various models of a certain computer, no more than 2 models can be written.
(9) The name of jewelry products must include material information (Metal Type, Material Type). The German site needs to additionally fill in the production season and year style (Season, Model Year) of such products.
(10) Non-apparel products with different colors must create a new variant separately, and the color must be clearly written in the product name. Several colors cannot be mixed together, and they cannot be shipped randomly.
(11) The naming rules for apparel products are as follows.
The naming rules for parent products are: Brand+Department/Target audience+Product name/Style.
The naming rules for child products are: Brand+Department/Target audience+Product name/Style+Size/style+Color.
(12) The naming rules for footwear products (including handbags, wallets, belts, glasses, etc.).
Naming rules for parent products: Brand+ Gender /Age Group+ Product Line+ Material+ Shoe
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Naming rules for child products: Brand+Gender /Age Group+Product Line+Color+Material+Shoe Type+Size.