1. New accounts perform abnormally in the first three months
The first three months after a seller opens a store are a critical period. Generally speaking, because sellers have to spend time listing products, traffic and conversion rates are relatively low, and sales will show a slow growth trend. However, if sales soar and exceed the level, it is easy for Amazon to question whether there is a fake order behavior, which may lead to warnings or audits. Therefore, in the early stages of building a store, sellers must not be eager for quick success and instant benefits. They need to proceed step by step and focus on optimizing the product details page instead of taking “flooding” measures.
2. Unstable performance of the account during normal operations
The store’s sales fluctuate, and there are a series of problems such as privately closing transactions and delayed replies. Unstable account performance can easily put the store in an audited state. In serious cases, the account will be restricted or suspended.
3. Frequent changes to important information in the background
If the seller changes the dual-currency credit card or collection account (P card or WF card) used to deduct the monthly rent, Amazon will have an audit notification, but if it is frequently modified, it will cause a large fluctuation in the account, which will have adverse effects, especially in the European site. This is something that sellers need to pay attention to.