Writing microblog copywriting is actually about creating valuable content. Valuable content is content that is useful to microblog users and can stimulate their enthusiasm for reading and participating in interactive exchanges. There are two bad extremes in the actual operation of microblog marketing: First, most of the microblog content posted by some corporate accounts is cold product information, lacking human touch, and such corporate microblog accounts have become real cold machine-type accounts; second, the microblog content posted by some corporate accounts is mostly entertainment information that has nothing to do with the industry or the company (to attract the attention of ordinary users), and the release of product information is not timely and comprehensive.
Both bad extremes violate the basic principles of microblog marketing. In order to write good microblog copywriting, you can plan the content from the following three aspects.
1. Release interesting news and anecdotes related to the industry
In microblog copywriting, you can objectively narrate some public development reports, statistical reports and even “inside stories” of the industry, and you can selectively provide some exclusive news about the company – microblog users who really pay attention to your products will be very interested in these exclusive news. Of course, the focus should be on newsworthiness and fun.
2. Narrate the entrepreneurial process
Most ordinary people have a curious and even respectful attitude towards entrepreneurs. Corporate Weibo can systematically and systematically narrate the entrepreneurial process of its own brand, as well as some public or exclusive news about the company’s founders – similar to an oral history of the company or a TV documentary.
3. Publish product information related to the industry
Collect some interesting product-related ideas, humorous text, video, and picture advertisements. These ideas and advertisements do not have to be your own brand, but can be well-known brands recognized in the industry.