1) Limited-time and limited-quantity discounts
Using the limited-time and limited-quantity discount tool, you can get extra exposure opportunities. Once the items in the buyer’s shopping cart or favorites are discounted, the buyer will immediately receive a system prompt to increase the purchase rate. Using the Sale Items (discounted products) search result filtering function in the AliExpress buyer search page, the discounted products through the limited-time and limited-quantity discount tool have the opportunity to be displayed on the first page of search results.
One thing to remind sellers here is to avoid price increases and discounts. Because the system will regularly scan sellers who increase prices and discounts, once it is found that a seller raises prices too frequently and then uses the tool to discount, the seller may be deprived of the right to use the tool. In addition, the discounted products are not included in the platform search ranking, but if the seller increases the price of the original product, it will make the price search ranking lower.
2) Instant discount for the whole store Sellers can set the promotion rule of “spend X yuan minus Y yuan” for the store according to their own business conditions (X and Y are set by the seller themselves): In a buyer’s order, if the total order amount (goods plus shipping costs) exceeds the seller’s set X yuan, when the buyer pays, the system automatically deducts Y yuan, without the seller modifying the price.
Instant discount can stimulate buyers to buy more, so that buyers can place orders for goods that they originally can buy or not, thereby increasing the average order value. Most people have had such a shopping experience. They originally only wanted to buy goods worth 80 yuan, but when they saw the store’s 10 yuan discount for 100 yuan, they would collect goods worth 100 yuan and then go to check out. Although it exceeded the expected 80 yuan, they got extra goods and felt that they still got a bargain psychologically.
3) Store coupons
Store coupons are coupons with discount amounts and usage conditions set by the seller. After receiving them, buyers can use them within the validity period and can only use them in this store.
What are the benefits of using coupons? First, it can promote this consumption. Let buyers collect coupons before placing orders. This is a very direct way to stimulate consumption. For new buyers, placing orders is a shot in the arm to help them make up their minds to buy. Secondly, it can consolidate the stickiness of old buyers. As we all know, the maintenance of old buyers is very important. Sending store coupon information to old buyers as a reward and feedback can increase the return purchase rate. Third, it can also attract traffic to the store. Buyers who get coupons will definitely look for suitable products in your store in order to use this “property”, which greatly increases the exposure and browsing rate of products in the store and increases the probability of placing orders.
4) Discounts for the entire store
Sellers can set different promotional discounts for all store products according to the profit margins of different categories of goods, according to the product grouping, to attract more traffic, stimulate buyers to place orders, and accumulate customers and sales.
Special tips: ① The beginning of the month is when the number of activities is the least. Sellers should seize the opportunity to set up activities starting at the beginning of the month in advance to gain more exposure and orders; ② If the seller chooses the last day of the month, the time needs to be selected as 23:00, otherwise the activity will end at 0:00 on the last day.
When the store-wide discount event and the limited-time, limited-quantity discount event overlap in time, the limited-time, limited-quantity discount event will be displayed with the highest priority. For example, if the discount of product A in the store-wide discount event is 10% off (i.e. 10% off), and in the limited-time, limited-quantity discount event it is 15% off (i.e. 15% off), then the 15% off of the limited-time, limited-quantity discount event will be displayed on the buyer’s page.