Industry soft articles refer to soft articles for people in the industry to expand the influence of the industry and establish the brand status. The industry status of an enterprise will directly affect its industry competitiveness, and therefore affect the final choice of users. To write good industry soft articles, you can do it through the following points.
1. Experience sharing
Share your experience with friends, so that friends feel closer to you, and friends can also make progress together. You share something with him, and he will share something with you. This is the tradition of the Chinese people. In this way, there will be trust between you, and naturally you will be closer. As the saying goes, “eat people’s mouths are short, and take people’s hands are soft.” Good public relations, marketing and sales personnel are good at using people’s psychology to carry out marketing, and the “reciprocity principle” is one of the most commonly used ones.
Sharing soft articles use this kind of reciprocity psychology of human nature to help others learn knowledge and solve problems. Establish a good reputation in the hearts of others, and then let the product be promoted, so as to establish the brand image of its own products.
2. Exchange of views
This type of article is mainly based on unique insights, careful analysis, and sharp comments. Let readers resonate, and then establish brand status and influence. Another way is that we can also comment on a specific article, comment on, correct, and supplement the content, and finally organize it into an article.
3. Authoritative information
If conditions permit, we can conduct some industry data surveys, analysis reports, and trend research, turn data into articles, and implant concepts into consumers’ minds.
4. Character interview
The first advantage of character interviews is that you don’t need to organize a lot of content yourself. You just need to invite good interview guests and prepare questions. You can even let the audience help you think about the questions; the second advantage is that during the interview process, you can also accumulate many high-quality personal connections and media resources; the last advantage is to quickly establish the industry brand and influence.
5. Third-party comments
Sometimes, what comes out of your own mouth always seems to be subjective. At this time, we can invite third parties to come on stage and let them comment on us from an objective perspective. It is best to invite famous bloggers and celebrities who have a certain degree of fame and influence in the industry. If you cannot invite these people, then you can do it yourself and publish it in the name of a third party after it is written.
The content of the comments does not have to be limited to positive, negative comments are also acceptable. As the saying goes, “Good news does not go out, but bad news spreads a thousand miles.” The audience often pays more attention to some negative news. But if it is negative, it must be able to be rounded up in the end.
For example, many celebrities who have no scandals or news will only be slowly forgotten by the audience. Even some of their normal behaviors are hated by many people because the way they express the problem is not accepted by others. But when this star begins to magnify his shortcomings in front of the public and makes fun of himself, many people have a new view of him, and begin to re-recognize and accept him, and even turn passers-by into fans, and turn haters into fans. So many times negative news can also have a good publicity effect.