User-oriented soft articles refer to articles that are oriented to consumers and product users. The main function of this type of soft article is to increase the popularity and influence among users, win the favor and trust of users, and thus guide users to consume.
This type of soft article has various forms of expression, but there is only one basic principle: focus on user needs and be readable. To write articles in this area, you can start from the following aspects.
1. Knowledge-based
Mainly disseminate knowledge related to the company or product, while disseminating knowledge, cleverly combine advertising information.
2. Experience-based
Guide users through experience sharing, using the principle of reciprocity and herd mentality. This type of experience-based soft article is applicable to many products, including beauty and health care, food or services.
Knowledge Assistant
Experience-based soft articles, such as the copywriting of weight loss products, “I was originally fat, and then after taking this product, I lost xx pounds in a few days”, which is absolutely irresistible to the majority of beauty-loving women and obese people; or height-increasing products, such as “How I grew xx centimeters in x months”, are also very attractive to people who are dissatisfied with their height and want to increase their height.
3. Entertainment
The Internet provides not only a learning platform, but also an entertainment platform. Many people play games, read news, and watch movies online. For most people, the Internet is used for entertainment and leisure, so if we can write soft articles that are full of entertainment, then there will be a very good market.
4. Controversy
“Controversy” is an important selling point in online marketing, and the same is true for soft articles. This controversy can be a pure topic controversy, an event controversy, or a character controversy. For example, those actors who frequently go out of town because of plastic surgery in the entertainment industry, the audience does not think their faces are much more beautiful, and some even think that they look better without plastic surgery. But it is because of the controversy that it starts to attract attention. Sometimes people will forget something if it remains unknown.
5. Explosive type
Everyone has curiosity, but the difference is more or less. Just like the posts with titles like “exposure” and “revealing” in the forum, they often have very high click-through rates.
If the soft article is written from the perspective of exposing, it will also attract a lot of attention, and users will be very active in accepting the information to be conveyed in the article. This type of soft article is most commonly used in the entertainment industry, and it increases its own popularity through the form of exposing.
6. Suspense type
It is to create suspense, also known as “question type”. The form of expression is to raise a question about the title, and then answer it around this question.
7. Story type
A good story is not only relaxed and humorous, but also can learn a lot of knowledge from it, for example, the fairy tales “The Ugly Duckling” and “Snow White” that we have read since childhood. If we package the information to be promoted into a story, we will get unexpected results. When users accept the story, they actually accept your psychological suggestion, imprint the information conveyed in the story in their minds, and then affect their cognition and choice. In addition, the form of storytelling is conducive to word-of-mouth and communication.
8. Intimidation type
Everyone has a weak spot, and there will be times when they are afraid and scared. Intimidation type soft articles use people’s psychology to achieve their marketing goals. First, throw out a conclusion that directly hits the user’s inner soft spot, and when the user realizes the seriousness of the matter, give it a solution. The effect formed by intimidation is more impressive than the effect formed by other methods.
9. Emotional type
Emotion is the most vulnerable side of a person’s heart. In fact, when doing marketing, we can also use this aspect of human nature for promotion. Imagine if you hold the mentality of pursuing a girl, pursue the user as a favorite object, and write a soft article as moving as a love letter, who can not be moved?
10. Resource type
Everyone likes and needs good resources. If we can aggregate and disseminate resources that users urgently need, then it will not only not be considered an advertisement, but will also be very popular.
11. Promotional
Promotional soft articles achieve marketing goals by creating a “scarcity atmosphere” and using factors such as “free strategy”, “comparative psychology” and “herd effect”.
No matter what kind of soft article, it is just a writing tool. So in the process of execution, don’t consider these rules and regulations first, everything is based on the effect. As long as the effect can be achieved, any element can be used.