Online soft articles play an increasingly important role in Internet marketing. In some commercial websites, editors not only need to publish information by writing regular manuscripts, but also need to take into account the economic benefits of their own websites and client companies, and edit and publish different soft articles. It is an indisputable fact that online editors directly participate in Internet marketing by publishing soft articles and become an important part of commercial activities. How to use soft articles to play an important role in Internet marketing is also worth thinking about and learning.
1. Enrich user experience
Internet marketing is inseparable from websites. When editing a website, you cannot just copy and paste, but write and edit soft articles based on the psychology of website users. For example, Volkswagen once released the latest two Beetle series products on the company’s website. In addition to using Flash to establish a virtual online test drive experience, it also launched a series of user experience sharing soft articles, which brought unprecedented freshness to users, directly created a positive way of Internet user perception, and finally generated 25 online orders.
2. Give users on-site experience
Internet marketing is different from traditional media marketing. The former’s dissemination is characterized by fast rhythm and high frequency. Good soft articles can bring netizens a full sense of presence in Internet marketing. For example, the online reports on Uber’s series of city activities, from the pre-event warm-up, mid-term event progress, to the follow-up reports, have a sense of live broadcast that traditional media cannot create, and thus make netizens feel a strong desire to participate and interact, so as to continue to pay attention to media channels related to Uber.
3. Long cycle and wide range
Using soft articles for Internet marketing can take effect quickly. Once a good soft article is discovered, it will be reprinted in large quantities due to the role of the Internet. Facts have proved that some Internet soft articles that were born more than a decade ago are still circulating on the Internet and have crossed geographical restrictions.
4. Directly increase effective external links
Adding links with corporate websites in soft articles can use search engines to allow netizens to enter the promoter’s website from the soft article web page interface, increasing the probability and ranking of being included in the search engine. If the quality of the soft article is high, it can promote the website in large quantities.
5. Improve keyword rankings
Inserting keywords and long-tail keywords in soft articles can increase the density of keywords. Combined with the effects of external links and traffic, keywords will get a higher ranking in search engines.