The booming cross-border e-commerce has also intensified the competition in the industry. Every enterprise must find the most suitable development path for itself in the process of development. This path must be combined with its own advantages and characteristics, whether in products, operations, supply chain, personal resources, or resource integration. In short, it must be something that others cannot easily copy and subvert. If you don’t have your own absolute advantage, don’t say that becoming bigger and stronger is a dream bubble, and you may even be eliminated.
Nothing can be absolutely leading, and there is not much competitiveness that peers cannot imitate. All efforts are to seize a time window, be one step ahead, and then dig deeper into your own “moat”. When the bonus period of export cross-border e-commerce ends, it will definitely tend to be stable and rational. The phenomenon of the “80/20 rule” will become more and more obvious. It is not that new sellers will not emerge, but the proportion and probability will become lower and lower. In this case, enterprises have a unique model to find their own living space.
If an enterprise is really good at product development and manufacturing, but not good at e-commerce, it can only move closer to cross-border e-commerce instead of transformation. Enterprises position themselves as cross-border OEMs, find various fast-responding cross-border e-commerce teams to continuously improve processing capabilities, and become partners of cross-border e-commerce. At the same time, enterprises can also set up e-commerce teams within themselves to slowly accumulate relevant experience. It is best to expand it, but it does not matter if it cannot be done, just treat it as an investment and trial and error.
In fact, roles and positioning are not static. If you are a cross-border seller today, you can also be a supplier tomorrow; if you are a supplier today, you can also sell goods on a cross-border platform tomorrow. As long as your thinking is not rigid, as long as you have the spirit of exploration and innovation, and have a positive and optimistic attitude, the company can embark on a cross-border road that is completely your own.