If you want to be customer-oriented, you need to conduct market research on the target country. The content of the research can include the overall scale of the target country’s cross-border e-commerce market, language characteristics, market demand, environmental analysis, development trends, major imported categories, industry characteristics, hot-selling products, major holidays, and the cultural attributes, consumption habits, payment preferences, and purchasing psychology of the consumer population. Various analysis tools may be used in this process. Enterprises determine their main markets and selected categories based on the results of the analysis, and record the hot search terms on computers and mobile phones to prepare for the formulation of product titles.
The product selection link after market research does not necessarily have to start with existing industries and products. The scope can be appropriately expanded to make comprehensive comparisons and judgments. Of course, if it is a physical factory, it is understandable to sell the products that have been produced on the cross-border platform. But if the effect is not ideal, it is necessary to make adjustments immediately, develop products that are more suitable for cross-border e-commerce, or purchase products appropriately.
The purpose of market research is to enable companies to make better decisions, reduce impulsive and blind choices, create good products that impress customers, and produce good products that solve customers’ “pain points”. It not only directly determines the future of a brand, but also affects the survival of the company! Whether it is a traditional foreign trade company or a cross-border e-commerce company, only by polishing the product to the extreme and promoting the development of the brand can it survive in the fierce market competition environment!