Different platforms have their own marketing plans. If you are interested in the ozon platform, you can refer to this article, which details the use of RFBS and FBP on the Ozon platform.
What is RFBS? What is FBP?
RFBS
RFBS (Real Fulfillment by Seller) is a marketing plan conducted by merchants, which includes storage and logistics.
1. You need to set up your own warehouse supply options and store the goods in your own warehouse.
2. If you have multiple warehouses that can be delivered to a region, you can give priority to setting up warehouses. This is necessary so that you know which warehouse your goods will be delivered from first.
3. After the buyer places an order, you need to prepare the order.
4. You use partner logistics services to deliver the product.
5. Returns occur through your own warehouse.
PS: Additional information about RFBS can be found in “Training-Knowledge Base-How to Handle Warehouses, Orders and Returns-Seller Self-Service Delivery (RFBS)” on the official website of Ozon seller.
RFBS order packaging is undertaken by the seller, stored in the seller’s warehouse, and delivered to the buyer based on air transport and road transport. Depending on the selected delivery method, the delivery time to the buyer is usually about 9 to 40 days. Among them, the delivery date includes:
After the order is placed, the merchant prepares the order.
Deliver the product to the collection point.
Deliver to the buyer.
FBP
FBP (Fulfillment By Partner) is such a marketing plan-you can store your products in the warehouse of Ozon partners.
You regularly deliver and replenish the warehouse of ozon partners, and Ozon and partners:
1. Calculate the delivery time and cost for yourself and the buyer.
2. Replenishment, packaging, labeling and delivery orders.
3. Transport the order and update its status.
4. Deliver the order to the buyer according to Ozon’s pickup point, self-service pickup cabinet or logistics service.
5. Accept buyer returns.
PS: Additional information about FBP can be found in “Training-Knowledge Base-How to Handle Warehouses, Orders and Returns-Sales from Partner Warehouses (FBP)” on the Ozon seller official website.
FBP order packaging is operated in the partner’s warehouse, stored in the partner’s warehouse, and delivered to the buyer according to air transportation. The delivery time to the buyer is usually 7 to 12 days. Among them, the delivery date includes:
The goods are packaged in the partner’s warehouse.
Delivered to the transporter.
Delivered to the buyer.
PS: How does the Ozon platform start running?
Step 1: Set up the warehouse
Step 2: Set up the delivery method
Step 3: Upgrade the warehouse inventory
Step 4: Manage orders
By understanding the specific operation steps of RFBS (Real Fulfillment by Seller) and FBP (Fulfillment By Partner), sellers can handle warehouses, orders and returns more efficiently during the sales process and ensure smooth delivery of products to buyers. By mastering these two marketing plans, sellers can achieve sales growth and improve customer satisfaction on the Ozon platform.