Delivery of goods offered to buyers on Ozon Global is always free. This means that the logistics costs are already included in the product price. It is the logistics costs that are the main obstacle to cross-border trade of very light and small items.
Regular shipping costs would more than double the price of the product. This makes the product unattractive to buyers. Since local Russian sellers buy this product in large quantities, they save on shipping costs and can offer buyers a retail price far lower than this.
What are ultra-light and small items?
Ultra-light and small items are goods that weigh no more than 250 grams and have a retail price of no more than 500 rubles. For example: cosmetics, stationery, accessories, mobile phone accessories, etc.
You can make your ultra-light and small items more attractive to Russian buyers through some conditions:
Special shipping rates Special pricing strategies can be used to reduce the proportion of logistics in the seller’s cost structure by purchasing volume.
Special shipping rates
Ozon regularly negotiates with carriers to provide sellers with the best conditions. In order for sellers to be able to choose the option that suits them, you need to choose several logistics partners.
These shipping rates only apply to ESGs. To apply these shipping rates to your warehouse yourself, you need to:
Create a separate warehouse for the ESG in the User Center settings
Bind a name to this warehouse starting with “Ultra Light”.
This shipping rate adds weight and price restrictions. If you add multiple methods to a warehouse, the fastest method will be automatically selected, but not the cheapest.
If you store ESGs in the same warehouse with more expensive/heavier items, there are the following risks:
ESGs are sent at a higher shipping rate
Other items will not be sold because they do not meet the net weight/price conditions.
ESG Pricing Strategy
Even with low shipping costs, the final price of a single ESG in cross-border trade will not be attractive to buyers. But you can promote the sale of multiple units of goods in one order.
For example, when pushing various items at the same time, the proportion of logistics costs in the retail price can be reduced from 66% to 23%, which provides opportunities to build a profitable business, find buyer benefits and balance seller profits.
Ozon Global provides free delivery, eliminating the transportation cost issue in cross-border trade barriers. Ultra-light and small items are more attractive in the Russian market, which not only reduces shipping costs but also provides customers with lower retail prices.