Compared with other European regions, the Russian e-commerce market is relatively weak in all aspects. A big reason is that the logistics problem in Russia is not easy for many people, but the ozon online cross-border e-commerce incentive program still attracts the attention of many sellers, so how should the Ozon platform be entered?
Ozon entry requirements are as follows:
01. Business license of enterprises in mainland China or Hong Kong, China, and legal person ID card;
02. Operating Amazon stores for no less than 2 years;
03. Product prices, including logistics, are not higher than other Russian e-commerce platforms;
04. Russian customer service can be provided.
Other Ozon issues
01. Display product information in Russian, submit high-quality product pictures, and mark prices in rubles;
02. The platform commission is 2-13%, depending on the category, and there are no other miscellaneous fees;
03. The logistics model is determined by the platform of a large Russian logistics company CDEK, with a preparation period of 5 days, 9 days for goods to arrive at the freight forwarding warehouse, 8-10 days for air transportation, and 19-25 days for road transportation;
04. System docking method API – it is recommended to connect sellers with more than 200 SKUs, suitable for manual and batch uploads;
05. Open an account within 1-2 weeks after going online.
06. Collection: The platform collects payments twice a month, and must reach 1 Only 1,000 US dollars or euros can be refunded. At present, the platform has not yet focused on recommending which payment company. Some companies can directly use their own bank accounts (can receive European or US dollar accounts).
07. Logistics: Ozon merchants must find their own logistics providers. Currently, the platform applies to logistics providers on aftership. Merchants can check on the website. The faster the logistics time, the better. 14 days is the best. The platform can also accept 20-30 days. Overseas warehouse shipments are also acceptable.
The Russian e-commerce market faces logistics problems, but Ozon’s online cross-border e-commerce incentive plan has attracted many Chinese merchants to settle in. Understanding Ozon’s entry conditions can help you deal with Russian logistics problems, find partners, and start a new journey in the European market.