In recent years, Ozon has been very popular with the public. More and more Chinese sellers have flocked to this platform to earn money from Russian buyers. This seems to be a good trend. What do novice sellers need to do to do OZON? This article will write about the entry requirements and precautions that novice sellers need to do to do Ozon.
What is OZON?
OZON, known as the “Russian Amazon”, was founded in 1998. It is the only comprehensive B2C e-commerce platform in Russia and the fourth largest e-commerce market in Europe. It has books, electronics, clothing, home, children, beauty, food, pets, sports and other commodity types, giving sellers more opportunities to choose products.
Is OZON easy to do?
Q: How does OZON do it, or can Xiaobai do it?
A: It is easy to do, but it must meet the needs of the platform. For Chinese sellers, the platform entry requirements are as follows:
1. The company needs to be registered in mainland China or Hong Kong and hold a Chinese and English business license;
2. The legal person identity certificate must be submitted;
3. The time of operating a store on Amazon and other e-commerce platforms is not less than 2 years;
4. The product price (including logistics and freight) shall not be higher than other Russian e-commerce platforms;
5. Russian customer service must be provided.
Things to note when doing OZON:
1. Do not sell high-imitation, fakes and other prohibited products, and do not step on the platform red line.
2. Pay attention to the pricing rules. OZON’s pricing should be in US dollars, but the buyer places an order based on the exchange rate of the ruble on the day. There will be certain third-party collection and payment platform fees until payment, which is what sellers should consider.
3. Understand the charging rules of the logistics supplier and calculate the logistics and freight. Choosing the wrong logistics method may result in the return freight being higher than the price of the goods. If the charging method is not transparent, the logistics after-sales service is not good, and the logistics timeliness is unstable, the logistics supplier will not only make themselves distressed, but also affect the buyer’s secondary purchase.
4. Do not blindly try the store group model, find a good tool, and use the power of the tool to prevent the store association from affecting the security of all store accounts.
5. Be cautious in advertising, and the promotion fees owed to the platform cannot be handled by closing the store. It is worth noting when to use advertising, how to use it, how to match it, and how to optimize it.
6. The role of data cannot be underestimated. People who cannot summarize the direction of improvement from the data will not be able to do cross-border e-commerce well, even if there are hot products, they will not last long.
Understanding the entry requirements and precautions of OZON can effectively avoid the sale of prohibited products, incorrect pricing and logistics problems, as well as how to use data and carefully plan advertising strategies to improve sales performance.