Cross-border e-commerce platform OZON introduced the live streaming model in the Russian market, which promoted the rapid development of the e-commerce industry. By drawing on the successful experience of domestic e-commerce, the OZON e-commerce platform has led a new trend in cross-border e-commerce, attracted users through live streaming, and opened a new era of e-commerce. This article will write about the methods and operating skills of ozon live streaming.
Benefits of OZON Live
In the OZON application, sellers can display products, product specifications and usage in real time through platform live streaming, and communicate with buyers. Buyers can ask questions and buy discounted products in the live broadcast room, and the live broadcast time is limited to one hour.
OZON Live requirements
Live broadcast regulations
The live broadcast date and time, product list and discount must comply with the regulations of the OZON platform
The anchor should introduce the characteristics of the product in detail in an interesting way and be able to respond to the audience’s questions in a timely manner.
The process is borne by the buyer: including the live broadcast room, talent show, shooting and its product positioning, and ensure that the platform allows live broadcast scripts.
Product brand representatives or experienced users can become anchors. Depending on the product category and the format of the live broadcast, stylists, chefs, designers, and trainers can also become anchors.
Product regulations
In order to excite the audience and keep their attention, the product must have promotional characteristics
During the live broadcast and the following hour, the selling product needs to offer a special discount, and its price must be the most affordable among similar products, and its price must be at least 5% lower than the current price on the website.
In order to meet the audience’s requirements, there must be enough goods in the warehouse.
Merchants can display up to 12 products in one live broadcast, and each product has at least 5 minutes of screen display time
Adult products, medicines, and nutritional supplements cannot be live broadcasted.
How to use OZON Live
1. Sellers who use OZON for the first time need to formally apply for technical support from OZON before Live broadcasting, and can only apply the live broadcast function after approval.
2. Select a theme and apply for a sub-theme.
3. Indicate the information required to submit the application:
Product category
Planned live broadcast date
Choose a business package
Fund budget
4. Click Send
OZON platform staff will contact you later to confirm all details and complete the first application for the merchant.
If the seller can use the live broadcast function of the OZON e-commerce platform, it will usually have a good BUG blessing on your bill. I believe that merchants with experience in Chinese e-commerce platforms have a deep understanding of this. In addition, the functions of the OZON platform have not yet been widely used, and the first batch of merchants who apply it naturally have the upper hand. Moreover, e-commerce companies pay more attention to understanding the rules of the platform earlier than their peers, and are more familiar with the “plug-ins” of each order of the application platform. As long as the shovel is wielded well, how can you not get an order?
Especially for friends who have been working on the OZON platform for a while and have not yet made an order, don’t stick to the rules and work hard. Instead, you should ask yourself whether you are familiar with the platform’s billing method and master its application. In addition, there is no end to operation. The platform’s rules and market changes are changing all the time. Therefore, platform sellers should also take corresponding measures to survive in the cross-border e-commerce market.