TikTok has launched a PC version and built a live broadcast function in this version, which means that TikTok will broadcast live on the big screen and create an overseas version of “Douyu”. At the same time, with the rise of overseas live broadcasts, the PC version will also meet the needs of some users and merchants to watch e-commerce live broadcasts.
1. TikTok’s unmanned live broadcast
In China, unmanned live broadcast technology is relatively mature, and TikTok live broadcasts are often swiped. TikTok does not have the permission to open push streams, but after illegally detecting TikTok’s push stream code, it uses obS software for live broadcasts.
The live broadcast room for bringing goods is recorded according to the entire process of domestic Douyin bringing goods, and the small part is used to provide shopping guidance on the public screen.
TikTok broadcast some recorded videos of Douyin Entertainment, and many foreigners are swiping gifts. This cost is relatively low, and the initial marginal cost is relatively low. This method can greatly reduce labor costs, and the advantage is that it saves labor and material resources. Just prepare the materials, open the software, and live broadcast. The anchor does not need to work so hard to live broadcast.
But the premise is that our preset live speech and live broadcast process are really attractive and not easy to be discovered by users.
Second, issues that need to be paid attention to in unmanned live broadcast of TikTok
1. Emphasis on selection
The biggest disadvantage of unmanned live broadcast of TikTok is the lack of interactivity. Those live broadcasts that bring goods, especially recorded live broadcasts, generally choose “short, flat and fast” products. So the price should not be too high, so that the transaction volume will be better.
2. Popular
That is what many people want to know most. In fact, after summarizing, you will find that the basic logic is very simple, that is, to increase the weight of the TikTok account.
This requires that the TikTok account needs enough time to increase the weight of the account before unmanned live broadcast can be carried out. The whole process is actually a simulation of real-life operations. For example, just brush enough videos every day. Every time you enter TikTok live broadcast, you must stay for a while. When you brush videos, you need more praise and comments. After these processes, you can start TikTok live broadcast. During the live broadcast process, you need to gradually increase the live broadcast time. In order to increase attention, likes, gifts and retention rate, let these data gradually increase, and let the platform judge you step by step.
3. Avoid account blocking
To avoid account blocking, you need to simulate real-person operations first, such as ensuring that the length of the live broadcast material is sufficient and reducing the number of platforms that collect the same pictures and sensitive topics. In addition, you need to add some thank you and interactive texts to the screen materials. Finally, abide by the platform rules and reduce the possibility of user reports.
This seems troublesome, especially in terms of preparing materials. However, there are already some programs that can provide users with TikTok unmanned live broadcast equipment and more than 100 sets of video materials. In the AliExpress Alliance, they can select products based on the merchant’s unmanned live broadcast content, and then place a separate website on their homepage.