Most people who do OZON cross-border e-commerce directly summarize success into one sentence: 70% product selection and 30% operation. This statement is not correct. A good product has many details to explore. I do not deny the importance of product selection, but OZON operation is also closely linked. In other words, we are building a consumer flywheel. Good products are the key, channels are levers, and buyers are the starting point.
Throughout the process, products, channels and buyers are closely linked. Products are targeted at certain target groups, and channels are the form of reaching buyers. Transactions are only a result and a starting point. Because by analyzing the buyer’s shopping experience to leverage a large number of orders, you can inject more powerful operating power into your own consumer flywheel and complete the consumption cycle.
Some merchants may say, can’t you quickly grow orders through promotion? This is for sure, but if it is not implemented in the right direction, the effectiveness of advertising will only become an amplifier of the shortcomings of your own products, and will eventually get a tragic ending and accelerate the mortality rate of Listing.
A product needs to make great efforts to be recognized by the market. Not only should you choose good products, constantly participate in promotions and advertising, but you should also polish the product to a level that most target groups can recognize. After a good product is polished, the target group should be able to discover the product as much as possible and finally be willing to pay for it.
A good product needs precipitation. If the product is compared to a salesperson, then the beauty of the product and the presentation skills directly affect the sales of the product.
For example, it only takes a few seconds (about 7 seconds to be exact) for buyers to search our product page. Can our product main picture attract buyers? Is the title attractive enough? How about the price? Whether it can be converted into an order is decided quickly. If buyers think there is no highlight, they will immediately turn their attention to other products.
Therefore, what needs to be done is to try every possible way to improve the beauty of the product (salesperson), such as product pictures, text layout, exquisite conversation and speech. For example, whether the readability of the description is smooth, whether the grammar conforms to the habits of foreigners, and whether the keywords are buried accurately.
A professional salesperson has a great impact on sales. Similarly, product content construction is the most basic and important link in store management. In other words, it is how to break through your own products among many competitors, obtain the buyer’s demand points, and let buyers make purchase decisions quickly.
After polishing the product, the marketing tools that assist in increasing sales became more meaningful, leveraging more orders and sales in the market.
Summary: If you want to understand the needs of buyers, you must focus on determining specific directions and digging out products that can both meet the needs of buyers and gain market benefits, rather than thinking every day why the traffic has increased but no buyers have paid, making yourself tired and anxious.