Recently, many friends have been asking what the quality score of delivered products is in the Ozon product quality supervision standard and how the indicators are calculated. Don’t worry, this article will help you deal with this situation. If you are interested, you can continue to watch.
What is the quality score of delivered products?
Buyers can rate them within one month after receiving the order. Therefore, buyers must fill out a questionnaire in the user center – Ozon pushes such a questionnaire to each received order. Buyers can rate the quality of the received products in the questionnaire.
If the score is very low and the product satisfaction is less than 20%, the seller’s account will be banned for 7 days.
Note: The product rating in the order is different from the product evaluation: it is not visible to buyers and does not affect the seller’s rating.
What is the indicator calculation method?
Buyers fill out the questionnaire and rate it on a scale of 1 to 5:
·1, 2 or 3 – depressing rating,
·4 – neutral rating,
·5 – positive rating.
The indicator is calculated by the following formula for the score in the past 30 days:
Buyer satisfaction = (number of positive product reviews – number of negative product reviews) / total number of product reviews * 100%
Each independent order score can be included. For example, if a buyer rates four products in two orders, they are included in the two reviews.
Actions during blockade
When blocked, sellers can:
· Ship orders generated before the block;
· Communicate with buyers in the chat room;
· Deduct delivered orders.
If the seller’s account is blocked, please analyze the product. If the seller continues to sell low-scoring products, the platform may permanently ban the seller’s account.
PS:
According to Ozon, better product card instance content can be used. “Training-Knowledge Base-Product Operation-General Information-Example of Correctly Filling in Product Card” can be found on the seller’s official website.
Other information related to product standards can be found on Ozonon “Training-Knowledge Base-Product Operation-Regulations” can be found on the seller’s official website.
This article introduces the scoring criteria and calculation methods for delivered products in Ozon’s product quality supervision, as well as how to deal with low scores and banned accounts. At the same time, it provides methods and relevant precautions to improve buyer satisfaction. Let everyone understand the details of the quality evaluation of delivered products and improve user satisfaction.