OZON search ads are an easier way to apply advertising, which is very friendly to merchants. This article will introduce what OZON search ads are and how to set them up.
Search ads are one of the most important ads on OZON and the most used search ad function by merchants on the platform. OZON search ads are search engine promotions of the OZON e-commerce platform itself. In fact, search ads are a very easy-to-use advertising method.
Many cross-border merchants on the platform do not know which products fall into the category of search ads. For example, if a product clicked by a user in the search results category is added to a purchase or favorites within 24 hours, it will be counted as an effective search ad if the user pays within 21 days. By default, if you use the search ad function, ads are turned on for all products and cannot be disabled, but you can set the cost rate of the ad. The greater the investment cost, the higher the display of the product in the search results will be, increasing the probability of user purchase.
OZON search ad setting process
Click “Create an ad campaign”, enter the name of the ad campaign, and then click Create directly.
After the creation is completed, you will also enter the ad list page.
Click “Add Product” in the upper right corner, and then select the bid ratio.
Generally speaking, in the initial state, you can set it according to the minimum bidding ratio. The original minimum ratio is generally around 9% and 10%. The ratio will be gradually increased according to the advertising effect.
After the setting is completed, click the upper left corner to open the advertisement. The advertising status will become “activated” and it means that the search advertisement has been completed.
Generally speaking, OZON merchants must learn and flexibly apply platform rules in the early stage of opening a store in order to achieve good operating results and improve operating efficiency.
OZON search advertising is an easy-to-use and friendly advertising method, which is very important for merchants. This article introduces what OZON search advertising is and how to set it up to help merchants increase product exposure and sales. By flexibly applying OZON platform rules, merchants can achieve good operating results and improve operational efficiency.