As a novice, you may be confused by some terms when you first come into contact with Tiktok. This article sorts out some common professional terms of Tiktok, hoping to help everyone.
1. Blocked use: refers to the inability of domestic users to download Tiktok in the application market. It is said that Tiktok was originally open to Chinese people, but many Chinese marketing players would leave Chinese messages to foreigners on Tiktok, so Tiktok changed its strategy and no longer allowed Chinese players to use Tiktok.
2. Algorithm: A filtering rule and mechanism that effectively matches content and users. Tiktok’s algorithm mechanism includes label attributes, multiple traffic pools, superimposed recommendations, etc.
3. Weight: Equivalent to the “score” given by Tiktok officials. Higher weights and greater permissions are more likely to obtain high-traffic recommendations.
4. Google Three-Piece Set: Before downloading the Tiktok software, Android phones need to install the Google “Three-Piece Set”, namely: Google Service Framework + Google Play Store + Google Play Services.
5. Unplug the card: Tiktok has restrictions on domestic phone cards. Once it is detected that the mobile phone is equipped with a domestic phone card, it will limit the flow or even block the account. Therefore, the mobile phone card must be unplugged before downloading the Tiktok software.
6. Work machine: Every time you open the Tiktok software, in order to ensure the security of the account, you must set up and detect the environment of the mobile phone. Usually you need to equip a dedicated work machine instead of our usual mobile phone.
7. Ladder: A tool for accessing foreign websites and software. Without a ladder, the Tiktok software cannot be downloaded and used. .
8. Disguise: refers to simulating the user’s mobile phone working abroad, in order to avoid Tiktok software discovering that we use it at home, thereby improving the security of the account.
9. ForYou: A recommendation system for Tiktok software. According to the user’s search history, viewing time, download data and other action dimensions, personalized content is recommended to users, and corresponding tags are marked to users.
10. Traffic pool: The concept of traffic pool is closely related to the number of recommendations. Different traffic pools will affect the number of views of videos and live broadcasts. Tiktok algorithm will recommend content that is considered high-quality to more users.
11. Overlay suggestion: refers to continuously pushing videos or live programs to larger traffic pools. Generally speaking, Tiktok’s overlay suggestions include first release, second release, third release, etc.
12. Ladder indicator: Algorithm evaluation is the core indicator for measuring video quality. It usually consists of five dimensions (video completion rate, number of likes, number of comments, number of reposts, and attention ratio).
13. Completion rate: the number of times a video is played on Tiktok, as a proportion of the total playback volume. If the completion rate is high, the Tiktok algorithm will judge the video as a high-quality video, and vice versa.
14. Tags: Tiktok’s tag system allows accounts and videos to quickly define users. The more accurate the tag, the more effective it is in matching target users and target videos.
15. Transfer: refers to popular videos on major short video platforms in China, which are uploaded to the Tiktok platform after being edited by software, saving time and cost.
The above are some common Tiktok terminology. New users can familiarize themselves with the terminology in advance so that they can perform business operations accurately and quickly in the subsequent operation process.