1. The product life cycle is short
When sellers are engaged in products with short life cycles or seasonal products, they should first consider whether it is appropriate for them to enter this market. This kind of product should be planned in advance, and should be started when the product just enters the market, and decisively withdrawn when sales are the highest. Because after sales reach the highest, the product begins to enter the decline period. If the seller does not withdraw from the market in time and keeps replenishing stocks, it is likely to “harvest” a bunch of unsalable inventory. The most important thing about making this kind of product is to seize the opportunity, enter quickly, and withdraw quickly. Once you hesitate, you will lose money.
2. The analysis object is not selected correctly, and the product selection data is not comprehensive
When sellers select products, the data for analysis must be comprehensive, and only normal data should be analyzed. Abnormal data has too much reference value and can only be analyzed as a case, so it is not within the scope of product selection analysis. Many big brand products basically do not need to be optimized, and consumers will buy them out of trust in the brand. At the same time, when analyzing data, sellers should conduct competitive product analysis on products similar to their own products, so that the data obtained is accurate enough.
3. Newly developed products
For newly developed products, since consumers are not aware of them, sellers blindly promote them on the site, which will lead to too low product conversion rates and inability to increase sales. Therefore, in the case that there are no obvious safety issues or defects in the product, sellers can start from outside the site, increase promotion efforts, improve product awareness, build a brand image, and enhance consumer awareness and recognition of the product, thereby promoting consumer purchases and increasing product conversion rates.
4. Fund accounting errors
When doing product analysis and product listing, sellers did not calculate whether the funds could support the purchase and advertising of the product, and even did not calculate the profit of the product. When the product is listed and operated to a certain stage, the seller finds that there is insufficient funds, out of stock, and basically no profit from the product, which leads to the failure of product selection.